A FIRST-OF-ITS-KIND ANALYSIS OF THE ATTITUDES AND BEHAVIORS OF THE CROSS-CULTURAL GENERATION BORN BETWEEN 1995 AND 2015.
Think Now Research conducted national online surveys beginning in February 2016.
A total of 1,315 respondents were surveyed in the initial wave.
Qualified respondents included individuals from various cultural backgrounds including Hispanic,
White, African American, Asian and Mixed Race.
Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic- boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO. Agency clients include the FDA, Sempra Energy, AltaMed, Washington Gas, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, Boston College, the Army National Guard and George Washington University. For more information, visit SensisAgency.com.
ThinkNow Research is a culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.
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