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    Forget about cliques and tribes. Old labels no longer stick. A jock can be a nerd.
    A prom queen can be a gamer. Celebrities, brands and bloggers don’t define us.
    We define ourselves. Get to know us.

    We Are GenZ

    REQUEST THIS REPORT
     
    Gender Matters Males Shop Differently Than Females.
    Are You Saving to Buy a Car? 57% Males and 39% Females, I Have a Favorite Brand 71% Males and 60% Females, I Prefer To Buy Products Online 43% Males and 34% Females.
     
    OldSchool Rules Traditional Media Still Drive Purchase.
    Seing An Item in a Magazine or Catalogue Encourages a Purchase 23% Total, 24% Hispanic, 20% Whites, 27% African Americans and 19% Asians.
    Advertisements Are a Good Way to Learn About New Products 63% Total, 66% Hispanic, 60% Whites, 64% African Americans, 62% Asians.
     
    We're not Always Digital Real World Experiences Drive Purchase.
    Discovering An Item Through A Friend or Family Member Encourages a Purchase 50% Total, 53% Hispanic, 54% Whites, 45% African Americans, 50% Asians, Seing An Item in a Store Encourages a Purchase 56% Total, 54% Hispanic, 60% Whites, 56% African Americans and 56% Asians.
    Seing an Item Online Then Going Into The Store To Purchase 37% Total, 40% Hispanic, 33% Whites, 40% African Americans, 34% Asians.
     
    Frugal is The New Black Financial Responsibility is Important.
    I Wait Until There is a Sale Before Shopping Total %49, Hispanic 50%, Whites 47%, African Americans %41 and Asians 63%. I Will Save Up Money to Purchase an Expensive Item Total 69%, Hispanic 74%, Whites 69%, African Americans 67%, and Asians 67%.
     
    Of Brands And Men Males Look to Brands to Help Shape Their Identity.
    I Like Brands my Friends Like 54% Males and 47% Females. I Relate to Brands that Make me Look Cool 62% Males and 52% Females.
    We Are GenZ Report

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    We Are GenZ Report

    We Are GenZ takes a holistic approach to understanding the generation of individuals born between the years 1995 and 2015. Sensis, a cross-cultural marketing agency driving behavior change, presents an in-depth analysis of the brands, influencers, behaviors and ideals that matter most to Generation Z.